Technological Innovation Management And Project Management In The Application Of The Customized Product Research And Development

Enterprises are paying more and more attention to technical innovation and product innovation in order to cope with increased competition in the market today and would like to ultimately achieve sustainable development by owning their core products and core competitiveness step by step. In Finland, small and medium-sized enterprises- China company E company as an example to explore under the environment of globalization technology product innovation management mode namely, to establish new product research and development system to solve the problem of product research and development of low efficiency, mainly has the following four found:1) Unlike the traditional product innovation, E company not only in the product quotation stage free for customers to provide innovative ideas and solutions but also introduce to our clients in the whole process of new product development stage of technology review, forming stage and the whole closed-loop, fully respect the customer’s feedback and cognition.2) Using the developed Internet based product data management(PDM) management system, implementation of product development and project management platform, modular application and management, to form a high quality product platform and the project assets, provide beneficial reference and help for subsequent product development.3) E company fully introduce customer experience link and establish development system based on product innovation to promote the interaction between the global intellectual resources and to speed up the innovation of the products, increase market share.4) Verified the research and development system of the proposed product innovation process with Eileen project in E company. Evaluated the implementation effect of Eileen project. Put forward the corresponding improvement Suggestions gaiming at the existing problems.This model can effectively solve the low R&D efficiency in product development process management and low research and development of resource utilization, to foreign small and medium-sized multinational company in China to achieve sustainable development has a certain guiding significance.