E Company PV Inverter Product Failures Case Studies

With the continuous development of society, the problem of energy shortage is increasingly prominent, solar photovoltaic power generation played a very important role to solve the energy shortage problem. As governments around the world will be photovoltaic industry when key industries to promote, large amounts of funds have been flowing into the industry. E company under this big background, also entered the photovoltaic inverter industry, from 2010 to 2012, by virtue of its market strong sales ability, quick to seize the market, has won the domestic market share of second of the good results. But in May of 2014, E company will sell products stripping photovoltaic inverter. Photovoltaic inverter products of E company in so short a time, what the hell happened? Why not in 5 years, photovoltaic inverter products of E company has experienced the "roller coaster" reversal?In this paper, according to the time sequence more clearly the reduction of photovoltaic inverter products of E company to flourish from generation, from the industry peak to the loss, then to the whole process of stripping the sale. Then through analysis, six reasons, namely that failed: product R & D strategic mistakes, organizational change, marketing strategies, impact, failure of corporate influence corporate culture character, leadership influence effect of competition in the domestic economy and industry. For these reasons, the product failure and stripping sale become the inevitable fact.The reason for E’s photovoltaic inverter product failure, countermeasures and suggestions have been given. At the same time, in view of the case was given to enterprise management, such as:Some Thoughts on strategic management, marketing strategy, the executive power of enterprises, corporate culture and other aspects, so as to provide some reference for other managers.