Based On The ASEAN Tourists Inbound Thailand Tourism Marketing Research

The tourism is the second largest income of Thailand’s infrastructure. Even considering Southeast Asia as a whole, Thailand is the most valued inbound travel destination of all countries. This doesn’t only include European, American, or Chinese nationals, a huge proportion consists of tourists from ASEAN members countries.The ASEAN Economic Community will begin on the 31st of December 2015. The three most competitive ASEAN countries of tourist attracted businesses consist of Malaysia, Singapore and the Philippines. This research will make readers more aware of the importance of the ASEAN Economic Community and therefore implies that Thailand’s TAT (Tourist Authority of Thailand) will have to develop its strategies and marketing politics regarding the ASEAN tourism industry immediately.This study, which is based on relevant facts of the Tourism Authority of Thailand, the Immigration Bureau of Thailand, as well as the Ministry of Commerce, was covering the data from 1994 to 2013, considering the amount of inbound travelers of ASEAN tourists, especially those of Thailand.First, present the research background, significance and the proposal of this research. Second, to present a marketing theory, all possible and relevant thesis, information and other related documents that represent important details. Third, to conduct an analysis about the characteristics and consumption structures of ASEAN inbound marketing in Thailand. Thus to amplify the main group that consists of many years of Thailand tourism statistic, with the most affective and possible characteristic marketing. Fourth, to present the existing problems of the ASEAN tourism development and the huge potential of the tourism industry. Finally, to present constructive suggestions and recommendations, to enhance the development of ASEAN tourism in Thailand.In preparation of the ASEAN Economic Community, this research will show the integration of governmental institutions, to set full priority to join the ASEAN Economic Community in terms of operation and implanted policies. Unfortunately, not just to increase the quality of tourism, but furthermore to find ways to offer better circumstances for Thailand holiday makers. The Kingdom of Thailand has a large variety of products available for tourists from all over the world, while the ability of tourism market management has to be increased rapidly and the transportation system has to be enhanced. The promotion of language learning, focusing on the language knowledge, must include most effective training for all involved in tourism, together with a continuously increasing governmental management, to ensure Thailand’s ability in various competition and quality of touristic marketing strategies.