| In recent years, the traditional banking has unprecedented pressure by the rapid development of Internet banking, the author who worked Huaxia Bank, used the methods of literature, theoretical and empirical analysis to give the advise of Huaxia Bank Internet banking development strategy and implementation of safeguards. Through this research, hoping to finance the development of the Internet for Huaxia Bank put forward new ideas, while also providing a reference can learn and inspiration for other companies in the industry.This paper aims to analyze the competitive environment of Internet financial development environment and domestic banks, to find a suitable Huaxia Bank Internet banking strategy and the road of implementation, and proposes a strategy safeguards. First, it introduces the research background and significance, research status overview of Internet banking, introducing research and research methods, innovation and deficiencies. Secondly, using PEST and Porter’s five forces model to analysis macro environment, industry environment, the combination of Internet evolution and the impact of financial development and financial development of China’s commercial banks to the Internet and the ability to analyze their own. Next, referring to the scientific theory of Huaxia Bank Internet banking development SWOT analysis, and make feasible development strategies based on the analysis results, a leading advocate for the implementation of cost-oriented strategy to promote products, services, upgrades, enhance profitability; implement product line structural optimization; the establishment of strategic alliances. Finally, a comprehensive set forth Huaxia Bank Internet banking safeguards, analysis safeguards implementation of the strategy proposed Huaxia Bank internet banking strategy implementation process should be completed in the organizational security, system security, resource allocation, incentives and other support measures to expand the brand. |
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