The Product Line Design And Research Of Company A Based On The IPD Method

With the continuous development of mobile Internet technology, the demand in the private sphere of mobile Internet and mobile office gradually increased, and dedicated mobile Internet communications products compared with traditional products in the field of product life cycle is short, the user needs diversification, customization, as well as ease of product, product quality, cost-effective features of the increasing requirements. And because of the special nature of a dedicated communications field, there is a product update is slow, lack of product evaluation, product development processes, and market imperfections such as slow response disadvantage, with the mobile Internet is precisely the needs of enterprises with fast response, and therefore dedicated communications business direction in the development of mobile Internet on the need to achieve an accurate grasp of market demand and the demand for rapid response.This paper begins with the status quo at home and abroad for IPD and background were introduced on the basis of summary IPD theory expounded, including organizational structure and IPD IPD process description. After the environment and the theoretical analysis of the company’s current situation is analyzed Xing Tang, including organization structure, the existing system of products, etc., through interviews with high-level design and analysis of the company’s implementation of the IPD problem exists, and focus on the company’s R & D system and Process analysis of the problem and find out the reason. On the basis of analysis of the company’s problems on A elaborate integrated product development company, divided into product research strategy descriptions, product planning and design ideas and product planning and design presentations, and a new product line development process in detail. After the completion of the integrated product development and design articles for the new product line are analyzed in detail, first as the background of the new product lines as well as the level of security division, after focusing on the new product line to market conditions, including market competition analysis, market maps and markets subdivision, the SWOT analysis and portfolio based on this in-depth analysis of the market, and ultimately divided the product form classification and product roadmap company’s new product lines.