Research On Import Iron Ore Logistics Management Of W Company Under The Supply Chain Of Model

With the speeding up of the global economic integration process, the steel industry competition gradually break the boundaries between countries, on a global scale for production and marketing strategy. Between the iron and steel enterprise competition has evolved from the past the competition between domestic enterprises to competition among the multinational group. At the same time, due to the cost of steel increases greatly, become the one of the most serious problems facing the iron and steel enterprises. Iron and steel industry increasingly fierce competition situation for iron and steel enterprises to survive, we must strengthen the core competitiveness, steel logistics, by a third party for development of the third party logistics services. Iron ore as one of the most important basic raw material iron and steel production, the procurement and logistics management isn’t only an important part of enterprise production and a core process of enterprise management, but also an important link in enterprise value chain, for the enterprise the competitive ability of ascension has very important significance. As a result, the supply chain mode of iron ore logistics management for the enterprise is very important.Research will be integrated with application of literature research, questionnaire survey, statistical analysis, field interviews and other research methods to iron ore logistics management mode of supply chain for this paper. Consider the possibility of innovation points, this article inspects the iron ore logistics, improve logistics management optimization strategy and apply it to practice. Based on W company as the research object, this paper detailed analyze the logistics management development factors such as the history, status, advantages and disadvantages, then put forward the countermeasures and suggestions of W company logistics management, have very strong practicability. Three novel perspective, this article adopts the perspective of supply chain mode to conduct a comprehensive and detailed analysis and diagnosis of the problems of logistics management, and give the countermeasures and suggestions at last.Research system first summarizes the development situation of domestic iron and steel industry iron ore logistics management. W company is introduced in this paper the development process of iron ore purchasing business activities and investigated its change in development process, and then combined with the use of iron ore, and W company transport mode, etc., summarizes the main characteristic of iron ore logistics management company, is the logistics, distribution logistics network of supplier selection, procurement and high transport costs, etc. Second, the study found that there are five factors having important influence on the iron ore logistics management of W company which are logistics strategy, logistics management, human resources, logistics cost management, logistics management and logistics information construction of strategic alliance. Finally, to study and put forward the mode of supply chain of W logistics management to improve the policy suggestions. Namely, since the practice of iron logistics strategic planning, education, and build the logistics talent team and comprehensive balance, carry out logistics cost control, connectivity, logistics information platform construction, win-win cooperation, to build logistics trade center puts forward five aspects, such as to improve the current situation of the supply chain logistics management mode of W company policy suggestions.