Research On The Marketing Strategy Of Green Food In Hulun Buir City

Food is the most basic material needs of human existence. People start getting concerned about the safety of food after solving the problem of food and clothing. But in recent years, the demands about safety, health and high quality food are growing with the frequent occurrence of food safety incidents. Hulun Buir is a green food production across the country with better conditions, but the development of green marketing system in Hulun Buir is slow. This article is based on this background, analysis of the green food development in Hulun Buir, hoping to find the problem through researching, and then offering proposals for optimizing the marketing strategy of green food in Hulun Buir.Firstly, this paper analyzes the development, marketing environment and current situation of green food in Hulun Buir. Secondly, this paper predicts the next few years development of Green Food in Hulun Buir based on the GM(1,1) grey forecasting model. Conclusions show that the development momentum of green food in this city is well. Thus, Marketing countermeasures and suggestions are put forward about the green food products, price, channel and promotion through the STP strategy analysis of the green food marketing in Hulun Buir and then providing a reference for the future development of the green food in this city.