| As a sunrise industry, the insurance industry has an important impact in China’s economic and social development and people’s lives health.With the strong support of national policy, the insurance industry has an rapid development. As a result, various types of insurance companies continue to emerge. Human Resource play an important part in the development of enterprise.The expansion of the insurance industry needs a lot of talent and the manager of the company face an challenge. I witnessed the phenomenon of common turnover. There is a lot of reasons for the result such as " Insufficient promotion ", " inharmonic relationship", " Inadequate attention ", " unsatisfactory salary " and so on. These factors have different effects on the stability of their psychological contract with the organization. On the basis of in-depth interviews, we assume that the stability of the new generation of the psychological contract has a tendency to influence his departure.Based on the assumption, this paper studies the relationship between the violation of the psychological contract and the tendency of departure by deeply-talking, paper-studying, questionnaire survey and data analysis synthetically to check the assumption above. The paper is designed to provide effective measures for business managers to reduce employee turnover rate by in-depth analysis of the various dimensions of the psychological contract for turnover intention and impact strengthThrough empirical research and related data analysis, we draw the following conclusions:1. The new generation of employees has a higher degree of psychological contract violation.2. The new generation of employees is with high turnover intention.3. The theory that the psychological contract violation and turnover intention have significantly positive correlation is true to the new generation of employees of insurance industry, the developmental contract violation is on the largest turnover intention.4. The difference of the new generation partly affects the variables.5. Managers need long-term management of the psychological contract in terms of the characteristics of the new generation of enterprise and the enterprise.This paper has made some achievements in the study of the relationship between the psychological contract violation and turnover intention. There is still a lack of research needs to be further expanded in future, because of the personal capacity, limiting sampling and other aspects. |
