Domestic Airlines Competitiveness Evaluation

From the early founding into the 70 s and 80 s of the last century, the process of China’s civil aviation sector has experienced from scratch. Rely on the original experience accumulated in the process, with our country international open policy implementation, improvement of economic strength and the economic system reform and a series of dramatic changes, our country civil aviation enterprise overall pulled open the prelude of accelerated development. Especially after entering the 21 st century, with China’s accession to the WTO as a symbol of this point, as the foundation of the national economic development section, the development of civil aviation is changing and breaking through constantly and continuously improve their level of international competitiveness. In the real production of life challenges and opportunities coexist, the key moment of the domestic economy transformation in our country is how our country’s civil aviation sector gain greater breakthrough. In order to get a better understand of the real condition of China’s civil aviation companies, of the process of the overall development of China’s airlines and the overall competitive ability and analyze the various influential factors of comprehensive competitiveness of airlines, this paper further introduces the airline enterprise management and culture, international and domestic fuel prices, aviation branding and service quality, the company’s operating efficiency, human resources, customer relations, etc that affect the competitiveness of airlines. On the basis of the macroscopic cognition, use statistical methods, including description analysis, principal component analysis, input and output efficiency of DEA analysis, system of airline competitiveness rating model is constructed. Take eight major domestic airlines as the research sample, according to the eight airlines real data published from 2009 to 2013, namely the enterprise scale, operation efficiency and service quality and human resources, build the airline competitiveness evaluation system of empirical model, deal with the data indicators through theoretical elaboration, affecting the airlines overall competitiveness analysis and evaluation of each index on each. Through practical and reliable data analysis, block out the past subjective factors that exist in the analysis of airline competitiveness which truly reflect the comprehensive competitiveness of airlines and component level.