Analysis Of The Strategic Development Of Bank Insurance Business Of TAIPING Life Insurance

Bank insurance business have experienced rapid development for more than 10 years in our country and it was become one of the three major business channels for insurance companies. But the problems in development also accumulated at the same time, the development of business changed and the financial market environment and the regulatory policy, bank insurance premium income in China in recent years continued to decline rapidly.In the background of the economy structure adjustment and transformation of economic environment abroad, the complex situation and the bank insurance faced complex external environment and it has the coexistence of positive and negative effects. In this complex background, If Taiping Life break through the bank insurance development dilemma, and seize the opportunity to become the industry leader, it must establish the development strategy of the bank insurance on the basis of the analysis for inside and outside the enterprise.This paper uses the analysis tool PEST analysis, SWOT analysis, on the basis of the analysis of Taiping Life Insurance of internal and external environment. It summed up the company’s strengths and weaknesses and analyze the opportunities and challenges. And on this basis to formulate the development strategy of the Taiping Life insurance business of bank, it puts forward too much concrete strategies.The thesis consists of seven parts. Part1 to part3 is the research purpose and significance, analysis and summary of bank insurance implication as well as the development of bank insurance in china. The part4 to pare 5 mainly introduces the basic situation of the Middle Pacific Life Insurance of bank, analyzes the internal and external environment condition of the company, the paper provides background information for development strategy. The part6 to pare 7 put foeword to he company’s business development strategy and implementation plan.Taiping Life Insurance had used their own competitive advantages, to achieve the breakthrough in the severe competitive environment. The author hopes that this paper can provide some reference opinions on the strategy of the company for the development of decision-making, but also hope for those who get certain reference function of large non bank insurance company the breakthrough development dilemmas.