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Terminal In A Communications Company Company Research On E-commerce Strategies

Posted on:2016-02-21Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhaoFull Text:PDF
GTID:2309330464454597Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In today’s world has entered the era of service economy.Especially with the infiltration ofmoberm science and technology to the service industry,service indrstry and constantlyderived from the new way of development,which plays a more and more important in theprocess of modem economic development status.This paper profits from the domestic and foreign serice economic theory and modem service industry at home and abroad on the current research situation of the theory of A communications company to a Terminal company thetermina the moderm service industry significance,orientation and target of developingoverall investigated,in order to achieve on A communications company to a Terminal company currently involved in the modem service industry blank fields to provide reference.Through this paper focuses on the analysis of theoretical significance of current enterprise to modem service industry One is to grasp the opportruity,innovation and development,forgingits own core competitive power with international first-class carrier terminal business accounted for the company’s future,the terminal will continue to do large-scale,grasp the sterategic window period,become the biggest group subsidiary,be the pioneer of group business layout innovation development,supporting market occupy the first mover advantagein the LTE era The two is the lqyout of the modern service industry,set a good example for the transformation and development of the whole group:three years after the terminal classincome of group in come contribution to achieve first-class international level operators,has become the largest contribution to the subsdiary of group revenues. A communications company to a Terminal company became a pioneer in the development of modem seuvice industry.Of course,this paper core target or focus on solving practical problems faced by enterprisesand thinking. I can be summed up four aspects,one is the core position of terminal company to highlight:communication terminal becomes the important grasper communication operationbusiness market management,and as A communications company to a Terminal company wholly-owned professional terminaloperating company,its importance has become increasingly prominent in the group’s business,and has a larger influence one the industry market two is the terminal company itsmarket operation ability to continue to ascend through expansion of mobem serice are a improve the market ofr large support efficiency and value-added services,to enhance the competitiveness of.At the same time,through crltivating te ability,realize the diversified development,not dependent on big market based on.Three is to guide the direction ofclosely follow the national policy of modm service industry the "Circular of the State Councilissued on the development of the service industry"1025 "planning" (Guo Fa 2012 No.62)issued a formal, countries to promote development of modern service industry as the strategic focus and promote the optimization and upgrading of the industrial structure of employment four is the terminal company to development of modem service area terminal,seize opportunities,cope with challenges.Communication terminal became an important telecom operators market operating handle, as A communications company to a Terminal company group wholly professional terminal operating company, its importance in the Group has become increasingly prominent, and has a greater influence on industry sales. Mobile Terminal company through the expanding field of electronic commerce, improve support efficiency and added value services to market and enhance competitiveness. Meanwhile, the ability to achieve pluralism, market relies on independent. Paper main is divided into four a part, first part topics research background; second part main mobile terminal company strategy development environment Xia electric commercial strategy analysis; third part focus mobile terminal company e-commerce development within external environment and market analysis, to effective fusion inner resources, build industry differences of core competition advantage; Ⅳ part focus started mobile terminal company e-commerce operations strategy, thus through resources fusion, achieved communications service and business scale of fast upgrade.
Keywords/Search Tags:consumer e-commerce, information resources, integration strategy
PDF Full Text Request
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