The Research Of Tourism Resources Development In Ruian Wooden Movable Type Printing Culture

On the 2008 Beijing Olympic Games opening ceremony, brilliant performance by hundreds of actors, reproduced one of the four great inventions:"in ancient Chinese printing" to the world, The interpretation of unique China elements and impressive is regarded as one of the biggest bright spot of Beijing Olympic Games opening ceremony. This not only brings a strong sense of pride to the Chinese people, but also to let the known as "the Millennium living fossil", "fingertips" of legend of wooden movable type printing gradually into sight. Located in the southwest of Ruian city of Zhejiang province, Dongyuan retained the integrity of a thousand years of wooden movable type printing skills, can be called living fossils of world printing. After the year 2010, UNESCO enrolled the Dongyuan of Ruian city as the main body of the project to declare "Chinese printing" included in the 2010 "in urgent need of protection of the intangible cultural heritage", attracting the increasing number of visitors. On the one hand, Ruian Dongyuan wooden movable type printing as the intangible cultural heritage tourism resources has a long history, profound influence, extremely high cultural value, need the scientific and reasonable tourism development, for the better protection and inheritance, to achieve its cultural value. On the other hand, wooden movable type printing although receives more and more attention of the society, but also faced with shrinking markets, practitioners sharply reduced,and the living space reduced by extrusion and other challenges, there are risks that people must perish art. How to protect the premise, carries on the effective development of Ruian wooden movable type printing cultural tourism resources, it has become an urgent problem.With the rapid development of social economy, tourism has gradually become an integral part of people’s life, and as the green industry in Sunrise industry, the tourism industry has become one of the largest and best industry in the world. China has the world’s largest intangible cultural heritage tourism in recent years, the intangible cultural heritage present increasingly hot trend. At present, protection of intangible cultural heritage is still a primary task. There are many kinds of method to carry on the heritage of the intangible cultural heritage protection,in current, one of them is the tourism development is supportted by more and more scholars,Tourism development is an important route to a bigger, wider stage,for a part of the decline of the intangible cultural heritage resources,and conducive to the protection and inheritance.Therefore, to fully tap the tourism value of intangible cultural heritage of its own existence, based on reasonable development, better protection and inheritance, undoubtedly has important practical significance. Based on the current Less attentioned wooden movable type printing by Ruian cultural tourism resources as the object of study, not only helps to deepen the understanding of the intangible cultural heritage tourism resources, but also to provide a reference for the development of heritage tourism resources and cultural tourism resources of Ruian wooden movable type printing and other arts and crafts in our class of non material culture play.This paper first introduces the research background, research purpose and significance in theory, clear the research content, emphasis,By means of documentation, Field investigation, comparative analysis to study the development of tourism resources of cultural of wooden movable type printing in Ruian, and through the summary of the domestic and foreign cultural heritage tourism resources development of intangible the research analysis, to understand the current development trend research. By reading the information found, there are little research about the development of tourism resources of wooden movable type printing,and the reference information is not much, and it’s the difficulty and the innovation of the article. In the second part of this paper, introducing overview of China’s wooden movable type printing basic situation and the development of Ruian wooden movable type printing, and summarizing the features of tourism resources of Ruian wooden movable type printing culture.On this basis, the fourth part, by introduce the basic condition of the development of Ruian’s economic and social situation of tourism development and use SWOT method for Ruian wooden movable type printing cultural tourism resources were analyzed, it is pointed out that the tourism resource with high value for development and good development conditions of tourism resources. The fifth part of this paper makes an investigation and Analysis on the tourist market.This part also lists Suzhou Kunqu Opera, Longquan celadon Culture Park, South Korean Chongju Printing Museum, the successful development of the intangible cultural heritage tourism case, provide a reference for the development of tourism resources of Ruian wooden movable type printing culture. The sixth part is this article key point and the core, basis this part should follow in the development of tourism resources in Ruian clear wooden movable type printing culture and the principle should be established, the market development, target location, put forward by building the Ancient Printing Museum and other six fine products, promote the project and the surrounding tourist attractions linkage development, improve tourist facilities, expand the tourist festival market, increase the marketing efforts, strengthen scenic spot operation management and other methods of Ruian wooden movable type printing culture tourism resources development. The last part is the conclusion, including the place of innovation of this paper, and the prospect of shortage.