| Facing this fertile soil,020 is a next billion market and big companies are ma king a rapid and intense arrangement. By analyzing of Ali in Autonavi, Baidu Nuo mi and the O2O mode of Tencent Wetchat, we make a systematic review on market segmentation and discuss how to use their superior resources to lay out the 020 mark et under various O2O modes. Meanwhile, the research reflects to find out the blue o cean market differing from other payment patterns with creative method in the fiercel y competitive O2O market.By studying the 020 platform business model of HNA Easily, we analysis the development and direction of the business, the trend of Internet payment and the co nvenience of mobile payment mode. Multi-purpose Prepayment Card has brought hug e consumer groups and strong consumption capacity the card in the existing business model combined with the form of points, coupon, voucher and other forms during the process of consumption. In the case, the Prepayment Card can tie card discount and gift activities to Businessman preferential products. With the continuous changes in the consumer market, card carrier products will require more and more support fr om online sources on marketing activities, consumers’ recharging convenience, ect. Also, card products has its own specific advantages over online payment produc ts as it’s offline convenience, safety and the property beyond the reach of the gift pr operty advantage. Based on the existing mode of card products, we will set up the P repayment Card as the carrier with consolidating of the existing offline payment syste m and the convenience of online payment and strong influence of market in order to a chieve HNA’s development from offline to online model. |
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