Analysis And Optimization Of Handan Xinxing International Trade Logistics Cluster District Operation

With the rapid development of economic globalization, Our economy increased rapidly. The economic transactions with other countries become more and more closer, which contributes to the great development for both domestic trade market and international trade market.A huge potential for development of domestic and foreign trade logistics market appear. At the same time, along with the continuous increasing demand of domestic and foreign trade logistics, the development of international trade and logistics is growing day by day. In order to cater to the development of the situation, trade logistics must adjust and perfect development strategy adjustments as soon as possible, in order to adapt to the development of internationalization. Handan is an important city of Hebei municipality, its geographical location and economic position is very important. During the period of "Twelfth Five Year Plan", Handan city commerce industry grows rapidly. Through the powerful three-dimensional traffic system, The government promotes Handan logistics transfer speed, and strives to build the area of the regional trade logistics center city in Handan as the center of radiationThis paper takes Handan Xinxing international trade logistics industry cluster district operation study as the breakthrough point, analyses the status quo and problems of Handan Commerce & Trade Logistics, solves the problem of how to promote the Xinxing international trade logistics industry cluster district operation.By using SWOT(Strengths Weakness Opportunity Threats) analysis model, we analyze the advantages, disadvantages, opportunities and challenges of Xinxing international trade logistics industry, and on this basis to explore measures to optimize the Xinxing international trade logistics industry cluster district operation development and to predict the optimization effect. It has important strategic significance for the evaluation of Xinxing international trade logistics industry cluster district operation.