A Study Of Competitiveness About Film And Television Theme Park Building On Tourism’ Expeirence

AS the main form of the theme park,Television tourist theme park get much public concern in the development of process. The development of the theme park have played an active role in promoting local tourism development and improving infrastructure construction.However, because of the short history of the theme park development, it is difficult to reach the international level in the topic selection、planning and management level, as a result, most theme park have fall, only few have successed, most at a loss state. As a form of theme parks-film and television theme park, operating status is worrisome. For such situation, this article analyz primarily from the perspective of travel experience. In experience economic times, tourists are expecting to seek a more unique and profound travel experience, not limited to sight seeing. But the developed and business perspective of film and television theme park still remain in the era of industrial economy and service economy, which will inevitably lead to the gap between tourists, thus loss the market competitiveness. It is necessary to build the competitiveness of the film and television theme park from the perspective of the tourist experience.This article is divided into five parts, the first part and second part introduce the development status of the film and television theme park and the theories of studying film and television theme park. The third part is the empirical analysis, as Changchun Movie Wonderland for example,by using descriptive statistical analysis, reliability analysis of paired samples t-test and IPA Analysis to analyse questionnaires and interviews.the fourth section describes the state ofelevision theme park and the impact of developing film and television theme park.at the same time,contrast Changchun Movie Wonderland with Wuxi television theme park,getting some basic conditions about developingtelevision theme park(geographic conditions, investors’ advantages and strength, the degree of film tourism industry, innovative film and television tourism products) and the reasons for the lack of competitiveness oftelevision theme park, such as First,repeat the construction of the film and television theme park and poor ability to integrate; Second,the single form of video products and the lack of experience projects; third, the lack of enduring vitality; fourth, profit of revenue-generating point is single, most of the revenue from ticket sales;Five, lack of brand and failed mechanisms; Sixth,marketing efforts is not enough.The fifth part is on the basis of analysis of the causes of the lack of competitiveness of China’s film and television theme park, put forward the proposal to enhance the film and television theme park competitiveness. The recommendations are as follows:First, strengthen the planning and management;Second,build brand experience;Third,make rational ticket price from the perspective of the tourist experience;Fourth, experiential marketing.