Research On Evaluation And Selection Of Logistics Mode Of B2C E-commerce Enterprises

In recent years, the rapid development of e-commerce, entered a golden period of development, but at the same time e-commerce booming, electric commercial enterprises are facing the problem of traditional courier logistics unable to meet their development needs, such as the return is non-refundable, order out of thin air disappeared after payment notice no goods orders, delays in the purchase of goods shipped, damaged goods lost,courier companies frequently "warehouse explosion", etc., are not protected the interests of consumers, e-commerce business interests and brands are severely compromised. Faced with a lot of logistical problems, B2 C e-commerce companies need to make appropriate business decisions based on long-term development of the logistics and the development of its market, and the choice is a matter of logistics and e-commerce business model logistics decisions when you first need to face.After the status of the development of B2 C business enterprise logistics analysis paper use, combined with e-commerce logistics model analysis, the factors of logistics mode selection, and thus build B2 C business enterprise logistics mode selection evaluation system, and finally the use of fuzzy hierarchy analysis of the most appropriate decision B2 C electricity supplier logistics model of enterprise development, and made suggestions for the selection B2 C business enterprise logistics model.The main theses of the main points are:(1)For self-logistics,third party logistics and logistics alliance of three different logistics model,the self-built logistics model species courier service model,the number of models,such as delivery of goods and the degree of compliance orders,delivery personnel image,service and attitude,cargo tracking services,case goods arrive on time,the goods reach the exact location of customer requirements,the packaging of the goods,the degree of damaged goods,returns logistics processes and the company’s overall service quality evaluation phase 10 Compared with other two models also allow online shoppers satisfied,上海工程技术大学硕士学位论文第一章绪论and third-party logistics in the evaluation of these indicators can not make most shoppers satisfied.(2) B2 C enterprises in electricity supplier logistics model selection should be based on their actual needs and resources, in order to improve their core competencies and market competitiveness-oriented, according to logistics status, firm size and strength, total logistics system many aspects of logistics costs and user experience requirements, carefully select the logistics mode.