| With tourism becoming the fastest industry around the world, the urban tourism becomes the main body of the modern tourism, whose development is being emulative accretion stage. Tourism competition elements are multiplex, so measuring the tourism destination must consider many factors synthetically. But the researches on competitive power of urban tourism just take its first step and need developing. In order to enrich this field, the author makes exact definitions of urban tourism and competitive power of urban tourism and makes deep researches on affecting factors, through consulting many data abroad and domestic and applying the basic theories and methods of economics, urban science, tourism science and sustainable development. An index system of competitive power of urban tourism is set up it must comprehensive consider the related studies on competitions in tourist trade have gained much attention at home and abroad.In this paper, based on certain principles, an index system of competitive power method is selected to evaluate competitive power of three cities Yan'an, Baoji and Luoyang. Using a lot of empirical data analysis, through the three aspects as tourism competition's outstanding achievement, tourism competition potential and the tourism environment supportive of Yan'an, Baoji and Luoyang. Through comparative analysis of Yan'an Tourism reached at the middle level of competitive power of urban tourism, then find out the problems of Yanan tourism and proposes the measures to improve competitive power of Yanan tourism. The final results are from several aspects, as implementation of product diversification, breaking the old understanding ideas, enhance human resource development, raise the level of management, and create a sound tourism environment, Hope to help the development of the tourism industry of Yan'an City, but also for other cities draw. |
