The Research About International Strategy Of Pingmeishengma Group Co, LTD.

Our country is one of important energy consumption in the world, with the deepening of reform and opening up, our country’s economy has entered a rapid growth period, energy demand continues to increase at the same time, from the end of last century, our country’s energy production gradually changed from export to import, the supply of energy is of serious shortage, especially coal and oil. In order to guarantee the safety operation of the national economy in our country, and meet the energy needs of the market, our country begin to pay close attention to the international energy market, and it takes some relevant measures to encourage China’s energy enterprises to go abroad, transnational investment and management, and develop the coal trade in order to ensure adequate energy supply in China. the trend of internationalization gradually revealed. Under the impetus of the national policy, many energy companies such as yankuang, shenhua coal have established their own internationalization development plan, and tap the international coal market, they participate in international cooperation and development of coal energy.Based on the internationalization theoretical research, the paper analyzes the current situation of internationalization of pingmeishenma group, and it analyzes its internationalization process and operation situation; Secondly it analyzes the industry development of overseas and domestic environment and industry environment of pingmeishenma group, using the SWOT to analyze the internationalization strategy of pingmeishenma group, it thinks that the pingmeishenma group has a diversified business, large mineral development experience, good sense, the management mode of a mature market advantage, but also it is faced with the lack of internationalization, multinational management level is low, and from the aspects of the recessive and dominant it analyzes the implementation of the strategy of internationalization of pingmeishenma group, and it studies its risks, such as politics, economy and technology in the process of internationalization; The paper studies the internationalization strategy system building of pingmeishenma group from four aspects, including:internationalization strategy system build, the choice of the ways of internationalization strategic target and the principle, the specific content of the internationalization development strategy and internationalization strategy of the concrete implementation measures.Through the analysis of this article, it is good for pingmeishenma group to learn the actual situation of their own development, and finds the development direction of enterprise internationalization, and it comes up with a strategy of the internationalization development of science, at the same time, it can also provide certain reference. for other energy companies internationalization.