| In rural areas of China state-owned banks with the national macro policy adjustment, ushered in a new round of development opportunities, especially for the establishment of the special political, economic, social and geographical environment in Tibet area, in recent years, credit work ushered in from the door open to a new stage to speed the development of entrepreneurship. With the continuous expansion of business, marketing research of credit business becomes very practical significance, and also provides the basis for the creation of the subject. This paper first analyses the marketing situation in rural areas of China credit market:state-owned banks including credit from the state-owned banks marketing in remote area analysis of two aspects of analysis, marketing industry credit from the state-owned banks in remote areas; then, from credit business marketing strategy, credit business marketing strategy, credit market marketing implementation of the three aspects of the existing problems are analyzed in detail; then, puts forward the basic principles in rural areas of China state-owned bank credit business marketing improvement:coordination of immediate interests and long-term interests of the principle of combining the internal and external environment, the construction principle; finally, some suggestions are proposed to improve the marketing strategy about credit business in remote areas of the state-owned banks in China, from three aspects to discuss:the suggestions of improvement, remote area of credit business of state-owned bank marketing strategy marketing state-owned bank credit operations in remote areas, implementation of recommendations for improvement and innovation on the marketing of state-owned bank credit business in rural areas.This paper comprehensively using literature research and interviews and other analysis tools and methods, and hope that through the in-depth research to provide ideas and inspiration for industry practitioners and scholars. |
PDF Full Text Request