Research On Marketing Stragegy Of Lianzixi Scenic Area

Transformation of the mode of economic growth in the country, increasing the proportion of the third industry in the economy as a whole, under the background of energy saving and emission reduction, with strong comprehensive tourism, industry association is high, long industry chain and zero carbon emissions by the world known as "smokeless industry", "green industry", and sunrise industry, attaches great importance to get around the world. Tourism has become the pillar industries in some countries.Tourism resources are abundant in our country, some well-known tourist brand is famous in the world already, has attracted more and more tourists from home and abroad, has a good social benefits and economic benefits. But as a result of tourism in China started late, tourism development is not mature enough, some scenic spots are inherently less accurate positioning, marketing strategy lack of pertinence and effectiveness, in the same circle of blind development, operating status. In this case, the alignment with the scenic spot positioning itself, to scientific and rational marketing strategy to comprehensive package of scenic area, build distinctive modern scenic spot, is the scenic area, a common responsibility of the department in charge of the government and academia.The first part is the introduction part, mainly introduced the research background and significance, summarized the research status at home and abroad, research contents and research methods.The second part sums up the strategy of tourism marketing related theory. Primarily a tourist market marketing theory, marketing theory, and laid a theoretical basis for the following research.The third part of the scenic area marketing environment analysis, respectively from the macro level and micro level for the market environment is analyzed.The fourth part chain creek scenic area marketing present situation analysis. Introduces the basic situation of the research object chain creek scenic spot marketing, with questionnaire and data collection methods, the tourism market has carried on the qualitative quantitative analysis, summarizes the scenic existing marketing present situation, points out the problems, and analyzes the reasons.The fifth part is this article key, mainly around the "product strategy, price strategy, channel strategy and promotion strategy" four aspects proposed the scenic area’s overall marketing strategy.Sixth part around the scenic area marketing strategies, from the organization construction ensuring the construction, financing capability, internal management and personnel training and so on safeguard measures are put forward.The last part is the conclusion, has carried on the induction summary to the full text.In this paper, the main innovation point is based on the status quo of chain creek scenic spot, in the form of combination of qualitative and quantitative analysis, the research status, problems, causes, countermeasures and safeguards interlocking, pertinence, practicability and maneuverability is strong.