Based On Financial Strategy Analysis Of Enterprise Life Cycle

The life cycle of an enterprise develops by a certain route from its establishment. Financial strategy with clearer and stronger objectives could be ensured by research from the point of life cycle theory and basis on life cycle growth as a main line in the construction of enterprise financial strategy. Currently, the majority of companies are under traditional financial management mode. Many companies’ financial policies are generally based on the enterprise itself when making investment or financing judgments and decisions. But few could be done by the life cycle of an enterprise. Therefore, in order to guarantee the realization of a company’s overall strategic targets, financial management strategy reforms shall be a must.Company JF, for instance, is a company listed on the Shanghai Stock Exchange main board. JF has got great achievement by following the developing rules of the industry and continuous reforms and innovations under a healthy national and local economic environment. But there are still some problems in its financial management. This affects JF’s growth in future. So it is necessary to make changes and reforms. Financial strategy based on the life cycle theory is only possible to lead it to success in the competition.This study is based on the basic theories of life cycle and financial strategy. Analysis and evaluation of JF’s financial strategies are made out. Assessment of its operational risk is also made by use of AHP and fuzzy comprehensive judgment. On this basis, JF Company’s life cycle has been estimated and its financial strategy measures and practices have also been presented. Results of Thesis as follows:(1) Combination of theory and practiceIn this study, according to the existing problems of financial strategy of JF Company, its life cycle phase is being confirmed. Measures and specific practices has already put forward. Large amount of data information has been collected by deep research and interviews.(2) Appropriate conception for JF financial strategy based on life cycleA large number of domestic and foreign articles regarding practice and applications for an enterprise have been read. Investigation according to JF’s actual characteristics has also carried out. Finally, judgment for JF’s life cycle and mode has been determined.(3) Countermeasures for JF financial managementJF’s Enterprise Life Cycle has been assessed one the basis of its current situation. It is made out that effective financial strategy management can only be obtained by correct evaluation of an enterprise’s life cycle.