Low-Carbon Product Pricing And Its Impact On The Environment Considering Public Service Advertising

Under background of the Ministry of Environmental Protection for low-carbon products certified, some companies have producing low-carbon products. As the production of low-carbon products have to adopt new technology, the cost of low-carbon products will be higher than the common products. Considering this reason, if the consumer preference for low-carbon products is not enough, the manufacturers will product common products. Public Service Aids can promote carbon knowledge to consumers, and also can increase consumer preference for low-carbon products. In view of this, this paper consider the impact of public service advertising on awareness of consumer for low-carbon products, our research enterprise product pricing as well as its carbon emissions from the following three aspects of the problem.First we studied the carbon public service advertising choice for low-carbon products. We established three models, there are no public service advertising model, manufacturers provide public service advertising model and the government provide public service advertising model. We solved the best price and the amount of carbon public service advertising, the influence of the public service advertising when enterprise selection low-carbon products and the carbon emissions. Our research indicates that, in the case of low-carbon public service advertising exist, the price of low-carbon products may be lower than normal products prices, carbon emissions production of low-carbon products is not necessarily lower than the normal product; whether companies choose production low-carbon products depend on the cost of low-carbon products.Secondly, when considering the monopoly manufacturers produce both common products and low-carbon products, we have studied the problem of low-carbon products market share. We were established three models, only common product in the market, a model that only low-carbon products and the two products are the market model, then we analyzed and compared the impact of carbon public service advertising for the distribution of products on the market and carbon emissions. Our research shown that when two kinds of products in the market, the low-carbon public service advertising will not affect the price of common products, but it will increase the price of low-carbon products. The influence degree of public service advertising on carbon emissions is related with consumer preference for low-carbon products.The final chapter on the basis of the previous chapter, we consider two manufacturers produce different products, then studied the effects of low-carbon public service advertising for two competing manufacturers. Our research indicated that, the price of low-carbon product is higher when the low-carbon public service advertising exist; when the production costs of low-carbon is lower, the low-carbon public service advertising will increased the common product price. Otherwise, the low-carbon public service advertising will reduced the common product price. Only when the production costs of low-carbon is lower, low-carbon public service advertising will be able to reduce the carbon emissions.