| Today, with the world’s economic globalization and the rapid development of e-commerce, the logistics industry is growing important role and strategic position in the highlights economic development. However, with the rising of the logistics cost, the enterprise profit space gradually reduced, how to gain a foothold in the increasingly fierce market competition and continue to grow stronger, become the logistics enterprises, especially listed logistics enterprises have to face the issue.The operating performance of an enterprise and the development prospect often can be find from the financial reports. As a manger, we should pay more attention about the problems and the crisis when we constantly promote enterprise’s development and growth. And the financial report is what they get the full useful information in an effective way, Only a thorough understanding of the corporation’s financial status, then they can make the right strategic decision to maintain the company’s healthy growth. So, how to interpret the enterprise’s financial report and to make appropriate business strategy through the interpretation of the financial report, this is particularly important. This article is in view of the financial reports to do a more comprehensive analysis, and provide a simple and applicable method to find and solve the problems.As we all know, the financial report of the material is mainly financial statements, also is what we usually call the balance sheet, income statement and a cash flow statement. On the analysis of financial statement into the financial report is an important part of the research and analysis; at the same time, the financial unit analysis framework provide us with the analysis step, ideas and methods. The main steps include the following four aspects: (1) strategic analysis, (2) accounting analysis, (3) financial analysis,(4) prospect analysis.Financial analysis is based on financial data, through calculating the relevant financial targets, using a series of special methods to analyze the results of the enterprise business activities of evaluation, to found the problem put forward the solution and the necessary financial information. It is extremely important to the proprietor and out investors and stakeholders.In this essay, we start from the enterprise strategic analysis, financial analysis and valuation, used the Huapengfei Modern Logistics’financial statement of 2008 to 2013 as the basis of the research object, combined with the present situation of logistics industry and the development strategy of Huapengfei, systematic study the statement. through the analysis of the enterprise’s operation ability, solvency, profitability and development ability with the method of ratio analysis, trend analysis, structure analysis and comparative analysis, then used DoPont analysis on the basis to make the enterprise managers have a fully understand of the company’s financial position!Any financial data analysis should be single and lack of reference and comparability if without a comparison of transverse and longitudinal; but at present, such as XinNing Logistics, FeiMa International, Yangtze River Investment, Jiangxi ChangYun, EternalAsia supply Chain and Fulin Transportation etc, but didn’t follow the company’s business model is exactly the same comparable companies since HuaPengFei focused on integrate logistics, especially in road transport, so this article chose Jiangxi Chang Yun, Yangtze River Investment, By analyzing the financial statements, Fulin Transportation and XinNing Logistics as a contrast, and finally points out the some problems in the operation and management, and puts forward reasonable suggestions for policy makers, convenient fo the managers to make right judgment and decision. |
PDF Full Text Request