Chongqing Wulong Explore Natural Scenic And Cultural Impact On Tourists Implanted Perception Of Image

Based on the relevant literature review and Chongqing Wulong natural areas visited, select the folk performances, scenic cave laser show, "Impression ? Wulong" live performance, scenic architecture, scenic staff dress uniform and style, the resort guide Browse logo, Chongqing Wulong related sites, scenic brochure, Chongqing Wulong related advertising, souvenirs, scenic tours channel, the movie "Curse of the Golden Flower," the shooting of the movie "Transformers 4" the shooting of international outdoor mountain sports tournament organized, scenic and surrounding diet Staff scenic, scenic trash culture implanted recovery measures, such as 17, and thus build Wulong natural scenic tourism image perception factor model; this paper IPA model scenic and cultural measures to analyze implant that scenic cave laser show, "Impression ? Wulong" live performance, scenic folk performances, the movie "Transformers 4" in the shooting of service and international outdoor scenic mountain sports staff of public tournament will be held and other cultural implanted measures Wulong scenic nature tourism image perception produced a significant enhancement effect; through comparative study found that the natural scenic spots and cultural Wulong implant measures for scenic tourist image perception generated 31. 7% enhance the role; through natural areas for tourists visiting Chongqing Wulong basic social property, travel and tourism experience behavioral evaluation of cross-linking analysis column that image positioning Wulong scenic area are: education for undergraduate or college and high school or college, vocational students, enterprises and management personnel, retirees, marketing services and professional / cultural, educational technologists, earning more than $ 2,000, or less than $ 500, and a preference for novelty scenic excursions, mainly through traditional media, introduce friends and family, travel agents recommend ways to learn and network-related information Wulong natural areas, hold leisure, sightseeing or vacation purposes, to take personal or friends traveling together young and middle class tourists ways; through to 2005- 2014 Visitors Chongqing Wulong curve estimates, forecasts a scenic tour of the number 2015 in conjunction with the image before and after implantation of scenic and cultural perception contrast, measures the current draw of the cultural implantation Wulong scenic area can attract tourists number.