Behavioral Decision Making Research Of Supply Chain Based On Supply Chain Finance

This article mainly, under the background of supply chain finance, researches behavior decision making of a two-level supply chain composed of a single supplier and a single retailer. Firstly, it studies the influence supply chain finance has on the pricing and ordering decisions when small and medium-sized retail enterprise with capital constraint; then, it studies the supply chain member companies’ pricing and ordering decisions under revenue-sharing contract; finally the affected behavior of supply chain under revenue-sharing contract is studied after the introduction of supply chain finance.The results show that, in the absence of funding constraints, the supplier raises the wholesale price to offset the losses caused by an increase in manufacturing cost, while wholesale price increase induces retailer to reduce the order quantity; increase of retail price and shortage cost not only causes the retailer’s ordering quantity increase, at the same time, also makes the wholesale price increase, which makes the initial capital requirements for retailer get higher; And when the supplier’s production cost increase, supplier increases wholesale price, but retailers reduces the order quantity to reduce the purchase cost, therefore, has lower capital constraint boundaries the increase of product salvage value and the size of the market has nothing to do with wholesale price, however, it increases the retailer’s order quantity and causes the retailer purchase cost higher.Research also shows that when there are financial constraints, the higher the initial money is needed, the lower wholesale prices supplier offers to encourage retailer to increase the quantity of goods; Unlike without constraint, when the size of the market is greater, the supplier improves the wholesale price to obtain a high utility, but at this time, due to funding restrictions retailer can only reduce the ordering quantity; it’s the same to product salvage value and the retail price, the higher they are, the higher the supplier’s pricing is, retailer ordering quantity decreases.From the results of the study it can also be learned that under the condition of loans when interest rates rise, retailer reduces the quantity of goods in order to reduce borrowing costs, and supplier brings down the wholesale price of equilibrium to give the retailer a certain credit cost subsidy; with higher retail price and salvage value of unsold products, retailer tends to order more goods.In the case of revenue-sharing research results are as follows:(I) a shortage of funds indeed causes great damage to the supply chain alliance enterprises, supply chain finance can greatly improve the performance of supply chain alliance. It can be seen from the results, after financing both members’ profits of the supply chain and supply chain’s total yields are much higher than before, supply chain finance helps supply chain improve greatly, (ⅱ) After introducing finance the supply chain core enterprise’s efforts increase greater than the small and medium-sized enterprises’, which proves core enterprise plays an indispensable role in supply chain finance and is the foundation of supply chain finance implemented, (ⅲ) Compared to the size of the profit distribution coefficient it can be seen that the higher cost one bears, bigger profit distribution coefficient one gets, which conforms to the principle of supply chain alliance profit sharing.