Discussion Of Yang Dingdong Tea Brand Marketing Strategy

After entering the WTO, the tea trading businesses are booming, In this tide, more and more tea company began to realize the importance and urgency of creating a brand. They set up their unique trade mark one after another and adopt different marketing strategy. As a first CSA tea garden, Yang dingdong tea comes from a hill up to1050meters in Shuyang town, Nanjing county, Fujian province. This paper takes this tea garden as an example, use the theory of brand marketing, to discuss their CSA marketing strategy, find the problem in promotion, and at last give suggestions and solutions.