Reputation Based On The Perspective Of Corporate Social Responsibility Implementation Strategy Research

With the development of economic, food, security, environmental issues are concerned by people, enterprises not only pay attention to the dominant shareholder returns, profit, pay more attention to the recessive capital, enterprises in order to get more profit, must seek the social responsibility of the enterprise, social responsibility and social media blend(CSR) under the background of the implementation of the strategy, attention to corporate reputation to enterprise society responsibility(CSR) performance impact, while our corporate social responsibility(CSR) research is mostly based on the definition, information disclosure, reporting and financial performance relationship, this paper take Lenovo Group as the research object, based on the reputation mechanism of corporate social responsibility(CSR) mechanism performance, using standard research method and the case study method to explore the corporate social responsibility(CSR) implementation strategy.This paper will corporate reputation and corporate social responsibility(CSR) combined the latest practice, from the corporate reputation and corporate social responsibility(CSR) dimension of common analysis and discussion on Lenovo group on the implementation of corporate social responsibility(CSR) strategy. First, by introducing corporate reputation and corporate social responsibility(CSR) literature, and form the theoretical framework of the paper, which is corporate social responsibility, corporate reputation, corporate competitiveness, provide the basis for case analysis; Second, on the basis of theoretical research, collecting and sorting Lenovo corporate social responsibility(CSR) project practice of related data and the computer industry internal and external management environment background; Again, the Australia scholar Jeremy Galbreath proposed four for enterprises to choose the type of corporate social responsibility(CSR) strategy, in other words, according to the shareholders as the center, altruism, reciprocal and corporate citizen of the world’s corporate social responsibility(CSR) implementation strategy, on the basis of this, analysis of Lenovo group choice of corporate social responsibility(CSR) implementation strategy; Then, from the corporate reputation and corporate social responsibility(CSR) dimension of the common corporate governance dimensions, working environment dimension, corporate citizenship practical dimension, through the financial and non-financial indicators, analysis and evaluation of the group on the implementation of corporate social responsibility(CSR) strategy; Finally, come to conclusion: Lenovo Group mainly implemented to altruistic and global corporate citizenship and corporate social responsibility(CSR) implementation strategy, other strategies is complementary, the implementation of these strategies not only improves the enterprise reputation and improve the enterprise competitiveness, at the same time for other enterprises in China when choosing corporate social responsibility(CSR) implementation strategy study and draw lessons from benchmark.