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Based On Big Data Of E-commerce Enterprise Core Competitiveness Research

Posted on:2016-11-22Degree:MasterType:Thesis
Country:ChinaCandidate:S T ChenFull Text:PDF
GTID:2309330461497686Subject:Business management
Abstract/Summary:PDF Full Text Request
The era of big data, e-commerce industry ushered in an unprecedented development opportunities, the pace of development of commercial enterprises has been far more than traditional business, e-commerce has penetrated into every aspect of people’s lives. The formation of the strong influence of e-commerce, driving the enterprise reform and innovation.With the current electricity supplier industry continues to expand the scale of development, corporate homogenization phenomenon is very obvious, largely affected the growth and development of business enterprise, how to enhance the core competitiveness of the electricity supplier has become an important issue facing enterprises. Research business enterprise core competitiveness is not only beneficial to the sustainable and healthy development of commercial enterprises, but also to promote eco-system for the entire electricity supplier industry more perfect.In this study, data were collected on B2 B, B2 C electricity supplier company’s market share, the use of indicators and Cn HHI index of market concentration on the electricity supplier industry for evaluation, analysis electricity supplier industry is highly concentrated market reasons, to predict future market electricity supplier industry the development trend of the competition structure.By constructing electric core competitiveness evaluation index system of commercial enterprises, from the ability to influence the market, business security, profitability and sustainability of these aspects clear business enterprise core competitiveness of financial evaluation structure. Financial indicators in conjunction with the large data indicators, factor analysis for business enterprise core competitiveness empirical analysis. Innovative electric provider core competitiveness of enterprises and the combination of Engel’s Law, by analyzing the key factors accounting for business enterprise core competitiveness factors of gravity, proposed business enterprise core competitiveness, "Engel coefficient", and then become a brief review of electricity standard commercial enterprises core competitiveness.Finally, from the perspective of their own electricity supplier and macro environment in the electricity supplier to enhance the core competitiveness of enterprises make policy recommendations.
Keywords/Search Tags:big data, core competence theory, E-commerce enterprise, index system
PDF Full Text Request
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