Cruise Tourism Subjective Well-being Upgrade Strategy Study

Tourism is a strategic pillar industry of national economy,which have a good prospect for development based on the large number of population and potential tourist resources.Facing the new form of global economic development,China’s Tourism will gradually present diversified development.On one hand,Tourism can promote economic development,increase employment opportunities and the income of residents.On the other hand,as incomes increasing,the basic material needs can not meet the needs of the population, the development of tourism will give people more leisure choice.Cruise Tourism, as a new form of tourism, has been rapid development in recent years in China, more and more tourists regard cruise as a new choice of traveling. As the same time,as an important indicator of the quality of life of residents,Happiness also garnered much attention.In this paper,we regard the Cruise Tourists as the object,studying the level of Happiness of the special group.We should find out the factors that may affect the well-being of cruise tourists from different angle,analyze the different factors affecting strength and characteristics,exploring the changing tendency of cruise tourism industry demand,providing data support for increasing the effective strategy proposed cruise visitors’ happiness.First,by reading relevant information and literature, collect and analysis of data,we can determine the value and significance of the feasibility and research the article research content, and then put forward the corresponding researchhypothesis.Secondly,we look for the factors that may affect the well-being of cruise tourists and construct the happiness index system of cruise tourists;Third, according to the happiness index system of cruise tourists,we make the happiness questionnaire and get related data through the questionnaire survey;Fourth,we analyze the gained data by descriptive study,understand the travel statistical characteristics,population characteristics and travel preferences of cruise tourists,and have a depth analysis through factor analysis and multiple regression analysis,accurate analysis the happiness level of cruise tourists,the main affecting factors,characteristics,difference and so on.Finally, according to the survey, case study and questionnaire data analysis as the foundation,study the effective happiness promotion strategy on cruise tourists.Through different angles’ analysis of the cruise tourists’ happiness, on one hand,we can deply understand the affecting factor of happiness and the strength of affecting factors, enrich the theoretical study of happiness;On the other hand,we can supply a guidance to the cruise company management based on the study conclusion,we can provide some basic materials for the development trend of cruise tourism industry of our country,help the cruise companies improve the service quality,so as to attract more tourists,increase the cruise tourism attention.