Brand Remodeling Study Based On Social Media

With the development of information technology and internet technology change, social media has also been rapidly developing. Enterprises are facing the business environment which has changed greatly in the brand communication. Social media is also quietly changing people’s way of life, especially for the more obvious changes in consumption concept, the development of social media showing a "scale" picture by using performance information change the way users thus indirectly to changing people’s consumer behavior and brand cognition. Many enterprise managers have relized brand remodeling environment changes, so the research on brand remodeling social media for the development of enterprises under the environment of global economic integration has shown significance.In the era of social media, innovation and progress of technology makes the social media recipients of information media literacy promotion, the recipient of the information access to information is also more and more rich. Social media information timeliness, propagation effect is very obvious, and the audience between this form of interaction must be with the rapid development of information technology has been more and more diversified.Brand not only represents the corresponding products and services, but also gives the enterprise culture connotation and the product personality, is an enterprise is different from other best symbol in many enterprises; many consumers in the choice of purchase will pay attention to the brand image of products and their brand of affective factors. Brand remodeling requires rigorous research and analysis by more and more enterprises, to make accurate predictions of the industry and the trend of its future development mode, and make the enterprise to make correct brand market orientation in brand remodeling. This research will re branding on the background of social media, starting from the basic concept of the brand of the brand, discusses the important status and function in the origin of modern market competition, value and the dissemination of the brand. Through the analysis of the motivation, the enterprise use social media for rebuilding brand advantages and risk. The feasibility of using the fuzzy comprehensive evaluation method of enterprise rebuilding brand evaluation, and finally puts forward specific strategies to reshape the path and the enterprise to use social media to brand remodeling. Hope this research can brand building practice to provide theoretical support and practical guidance for the future enterprises to use social media, but also has certain reference function to the study of the theoretical system of the future.