Network Scale And Entrepreneurial Opportunity Identification

Entrepreneurship is the hot topic of current society, is the concrete embodiment of innovation in business, represents the progress of the times, represents the progress of the society, representing the continuous improvement of the socialist economy. Entrepreneurial activity is often not the traditional and unconventional practice, and external business environment is complicated, difficult to predict, hidden behind the great risk, and entrepreneurship practice activities and entrepreneurs’ endowment has the close relation, individual ability has a vital role in the entrepreneurial activity. In entrepreneurship, entrepreneurial resource acquisition is particularly important, in the complex environment, entrepreneurial resource acquisition, need to rely on personal judgment, in a reasonable way to find the path of opportunity recognition, then complete the entrepreneurial activities with the lowest cost, reduce the risk of entrepreneurial activity, the core of competitive advantage, improve the success rate of entrepreneurial activity and create more value for the society. While in 2015 the government work report, Premier Li Keqiang also asked to create a public innovation, Peoples innovation, encourage individuals and companies to entrepreneurial innovation, which can facilitate and improve residents’ income and promote social equity.Based on the above reasons, this paper studies under the effect of the complexity of environment, the role of entrepreneurial opportunity identification model.In entrepreneurial opportunity recognition contains the inner mechanism of entrepreneurial network scale, the entrepreneurial alertness and entrepreneurial opportunity identification.Through the previous related literature, the entrepreneurial venture network scale, entrepreneurial alertness and entrepreneurial opportunity identification focuses on a framework for analysis, add complexity of environment for the entrepreneurial opportunity identification model for empirical research.The previous relevant literature was summarized to collect and arrange, respectively determine the entrepreneurial opportunity identification model and complex environment variables, Extracting relevant scale, establish entrepreneurial opportunity recognition of the questionnaire, distributing questionnaires, recycling questionnaire, using SPSS17.0 statistical software to analyze data collection, and through the analysis of the data to verify the above hypothesis, and the results of the discussion. At the same time puts forward the future prospects.In this paper, the main conclusions are: Entrepreneurial network size has a positive effect on entrepreneurial opportunity recognition. Entrepreneurial network size has a positive effect on entrepreneurial alertness. Entrepreneurial alertness has a positive effect on entrepreneurial opportunity recognition. Entrepreneurial alertness plays a mediating role in the network scale and the entrepreneurial opportunity recognition. Environmental complexity plays a regulation role in the network scale and entrepreneurial alertness. Environmental complexity plays a regulation role in the network scale and entrepreneurial alertness.