Research On The Development Of Shandong Province Consumer Finance

Consumer finance refers to some kinds of financial services to personal or family on final goods and services to meet consumer demand by providing loans, savings, payment and settlement, risk management function. It is the ultimate object of service consumer market, not only including consumer itself facing financial issues, involving markets, institutions and government consumption related financial technology, products, services, law, regulation, policy etc. Studying the development of consumer finance to promote local economic growth, the relationship between the local government on how to build a complete professional consumer finance system to serve the local residents, and then boosting the growth of the local consumption scale has far-reaching significance.In this thesis, firstly, the development of consumer finance analysis and the use of the related economic theory are briefly discussed, and then through the analysis of status and characteristics of the development of consumer finance in Shandong Province, it concludes that residents keep generally conservative, wait and see attitude, per capita disposable income is relatively low, and the residents’ consumption level in Shandong Province is low. As a result, the residents of the consumer borrowing concepts are in low degree of direct cause. At the same time, the development of consumer finance in Shandong province has the problem of imperfect credit system, the development of Consumer Finance Companies and the single consumption financial products. Then, by using principal component analysis and linear regression, the main factors of the development of consumer finance in Shandong province are found out through empirical analysis. Finally, in reference to the advanced experience in areas of relatively high domestic consumption to the level of financial development, combined with the previous theoretical analysis and empirical analysis, in Shandong Province we need consumer finance development policy recommendations, in order to speed up the development of Shandong Province consumer finance and then fully distributed essential positive role of consumer finance in Shandong Province economy. Finally, we can reach the destination of the development mode change and the adjustment of economic structure.