Construction Of SNS-based E-commerce Marketing Platform For Apparel Industry

The Social Network Site is a new communication model on the web, and it glows fast, it offers for web users the true data space based on personal, including the social relations which is developed by it, thus let the users gather popularity for website by the communications. Therefore, the SNS has became to be the focus of whole internet, also has gotten a lot of focus of academics.The development about SNS in China is not so much; it stays on the layer of introduction basically, and some of developments of SNS will still stay on the previous states, and lack some focusing and development for the newest marketing method. According to this reason, this paper used communications sciences, the theory of reference group, and the theory of marketing combined the instance of SNS of domestic and overseas, analyzed the states of touching by different medium thru Chinese internet users, created a garment e-business platform of Inhunt.In the processing of creating SNS garment platform, this paper has combined SNS marketing theory and the method of internet promotion, focused on personality costume matching and market outlook to analyze, to find out the valuable marketing channel between settled merchant and registered internet users, to provide the new marketing idea for clothing industry and other similar industry, to improve the sharing statement of on-line shopping information in the real social relation net, to help the garment enterprises on the platform realizing marketing promotion, than reach the sales purpose finally and realize the combine of SNS and e-business perfectly.