A Study Of Tre Relationship Between Technological Diversification And Firm Innovation Performance

At present, our country enterprises are in the important economic transition period.Technological innovation ability becomes the key of enterprises development. Technological diversification as an important means of improving the capacity of technology has gained more and more scholars’ attention and the study on the relationship between technological diversification and firm innovation performance is becoming more and more rich. However, existing literature mainly focuses on the single moderating factor in the relationship,constrained by the monotony of research system and ignores the interaction of different factors.The article explores the relationship between technological diversification and firm innovation performance, taking into account the effects of technological depth and complementary assets. In addition, in view of the characteristics of different enterprise industries, we consider technological diversification on the role of the enterprise innovation performance may be affected. So,in this article,we analyze the effect of technology diversification to the enterprise innovation performance in different technical characteristic industry types IT communications and medicine-chemicals. Through empirical analysis of 2008-2012 panel data of 120 Chinese listed companies, the results show that technological depth has positive moderating effect on the relationship between technological diversification and firm innovation performance, while marketing and human capital specialized complementary assets are the same, but the moderating effect of production specialized complementary assets is not obvious. Further study find that the effects of technological depth and marketing, production specialized complementary assets are alternative to each other, while the moderating effects of technological depth and human capital specialized complementary assets have positive correlation.At the same time, the effect of technology diversification to the enterprise innovation performance is affected by the industry characteristics. The study results have important managerial implications on how to effectively formulating technology strategy to enhance firm innovation performance.