The Direct Bank Development Strategy Of The CITIC

Modern high-tech information technology conceived and gave birth to the product of the Internet,with the third party payment, search engines,social networks,big data, mobile banking payment platform,and cloud computing,etc.,have on the world economy as well as us ordinary people’s life has brought tremendous impact.2013 Internet financial wave in the true sense of development,to accelerate the e-commerce,mobile payment business such as research and development and promotion,trying to create a more diversified business and provide more financial products.Under this background,the research of commercial bank under the background of Internet financialization business development strategy for the next stage of urban commercial Banks under the Internets’ background,the development of which is epoch-making the significance of reality.Five parts will be involved in this paper:the first part introduces the research background of this article,research purpose and significance,research ideas and methods and possible innovations and shortcomings.Second part for direct bank the meanings,characteristics and advantages,the development of direct selling bank related theory,and mainly introduced direct bank development and operation mode,the foreign direct bank development and revelation,domestic current situation of the development of direct selling bank problem.The third part is the China citic bank direct bank development present situation and problems,and mainly introduced the China citic bank Internet financial development present situation,the problems in the process of development.Revelation is that although China citic bank won’t be able to copy the big four state-owned commercial Banks to the national pattern,but can be by direct bank mode of innovation and change,make full use of modern information techno logy, with the aid of the virtual networks and external network,and get rid of the bondage of the physical network and regional restrictions,a quick layout thought the country,set up business to attract customers.For better and faster development of citic bank financial business,to increase profits of epoch-making significance.The fourth part put forward the development strategy of citic bank direct bank,analyzes on the problems encountered in the development process of the corresponding countermeasures.The fifth part is conclusion and suggestion part.The part of the research achievements of this paper is a general summary and for the lack of research and future in need of further research,at the same time on citic bank direct bank development strategy of the implementation of the countermeasures and suggestions are put forwards.