Anbang Insurance Equity Investment Strategy Analysis

In recent years,Chinese insurance develop very fast,by so far,in December 2014, the asset are over 1,000 billion yuan. China Insurance Regulatory Commission open up the insurance funds investment channels forwardly,under this new policy,these large amount of funds can be used in more functional ways.On the premise of obeying Insurance Regulatory Commission’s rules,on the one hand,insurance companies need to increase insurance fees,on the other hand,these corporations need to improve the profits of investment funds.By multi-functional of investment methods,in order to increase revenue.Anbang Insurance was registered in 2004,by so far,there are over 700 billion RMB assets for this comprehensive finance company.During different periods of development,by using the investment methods,Anbang Insurance increased its asset scale.Among so many investment methods,equity investment is one of Anbang’s favorite ways.This paper,analysis the Anbang investment process,investment deficient and influence.The conclusion of paper has some significance improvements for Anbang Insurance,also for reference of other insurance corporations in equity investment.This thesis consists of five parts.The first part is the introduction.Introduce the background,significance of the topic,theory reference,the research ideas and methods.The second part is theory introduction. It contains strategic manage principal-agency theory,economy of scope theory and synergistic effect,equity investment strategy analysis based on these theories.The third part analysis the development of Anbang Insurance.It points out the equity investment examples of Anbang,analysis the investment strategy.In guidance of strategic investment and financial investment,by using the direct equity invest ways and active investment methods,make large profits form the investment,and became more prosperity.The forth part point out the problem during the process of investment,including:equity investment funds increased too fast,facing potential liquidity risk;money comes from financial products.facing operation risk; investment industries connected together,facing the market risk.and the reason for all these risks contains three factors,the asset and the debts are not so matching,profit models are not mature,and the company management is not good enough.The fifth part based on the deficiency of the investment process,make suggestions for Anbang’s reference in the near future,Anbang need to invest in different fields,build equity investment evaluation mechanism and build internal risk prevention.And also advice the securities measures in order to solve the problem that Anbang is dealing with.