Research On The Development Strategy Of Fooddodo Restaurant In The Mainland Market

With the development of the times, people are engaged in changing consumer attitudes, there is growing emphasis on service levels and quality. Catering services is one of the oldest and most basic services. Food service has been stable and broad space for development. Restaurant chain is a unique way, with a variety of advantages favored. To guarantee the restaurant chain’s sustainable development, first of all, we should understanding the theory and practice of chain operation. And then we should pay attention to the creation characteristic and service. Finally, in product and service characteristics, we should target the implementation of brand strategy. Chain restaurants is a mode of operation of the modern generation of the strategic development of enterprises have certain requirements. Strategic management is the management of the core, the same is also catering business an important part to achieve maximum efficiency. But now there is a lot of chain catering enterprises is not enough scientific management, personnel are not in place, the system is imperfect, lack of strategic planning and so on. FoodDoDo comes from Taiwan. It is a member of a quick snack chain industry. With a lot of blessing quality services and products, has won the favor of consumers, however, a lot of blessing in the development process there are many problems. Therefore, this paper takes a lot of fast-food chain as an example blessing, blessing a lot of strategic management analysis and planning to ensure the realization of strategic objectives, and promote the healthy development of enterprises.First, this paper introduces the development status of China’s chain catering industry, then discusses the status quo blessing a lot of food chain in terms of blessing a lot of status quo, blessing a lot of management diagnostics, blessing a lot of the problems and so on. with the blessing SWOT method to analyze a lot of strategic management, then the implementation of the method proposed blessing a lot of strategic management, and finally, a summary of this article.