Research On The Non-audit Service Development Of Smalland Medium-sized Accounting Firms

Along with the deepening of social marketization process, the rapid development of small and medium-sized enterprises has raised a huge non-audit services market. Including the non-audit service, small and medium-sized accounting firms are the main accounting service providers of small and medium-sized enterprises. Providing the new growth point to small and medium-sized accounting firms by the way of expanding non-audit services, has become a consensus of government and industry. The development level of small and medium-sized accounting firms’ non-audit services in China is lower than that in the developed countries of Europe and the United States. It is important for the small and medium-sized accounting firms to draw up a long-term non-audit services development plan with a clear realization of it.Reasonable definitions of "small and medium-sized accounting firms" and "non-audit service" were summarized in this article. Questionnaire survey was conducted to get some primary data about this issue, and multi factor linear regression modes were established after the descriptive statistical analysis. SWOT strategic analysis was used to raise some suggestions for small and medium-sized accounting firms’ non-audit service development.Several conclusions were drawn, and suggestions were raised at last. Though the predations are not sufficient, small and medium-sized accounting firms are still having a great amount of chances to developing theirs non-audit service. This article supports the conclusion that non-audit service can improve the ability of small and medium-sized accounting firms’ independence maintaining and profitability. On the premise of keeping independence and servicing the small and medium-sized enterprises, small and medium-sized accounting firms should adopt moderate expansion of non-audit business development strategy.