Customer Perceived Value Based Conference Marketing In Professional Skincare Industry

I have focused on Chinese professional skincare marketing for almost ten years, and quit know about this industry and its unique conference marketing. Conference marketing is based on customer perceived value-knowing accurately the consumer psychology. Right now, conference marketing has a unique position in the industries of professional skin care, health care, and insurance.To studying the impact of conference marketing, especially in professional skin care industry, we need understand the unique consumer psychology and customer perceived value in China. This will help us understand the whole conference marketing mode.According to literature review, there are a lot of domestic and overseas researches about the impact of conference marketing. Those researches brought huge results and helped industry’s development. However, there is no research specifically for Chinese professional skincare industry. This provides a favorable opportunity for research in Chinese professional skincare industry’s conference marketing.Traditional marketing mode does not work in Chinese professional well, while conference marketing is an effect way to improve performance. This new marketing mode enriches the marketing theory.Considering the marketing theories, this study can make some contribution to the research of conference marketing, and make people know clearly about the customer perceived value behind this. This study also speculates its future, so that it can inspire the conference marketing companies, offering some suggestions to help them promote the competitiveness as soon as possible.This article consists of seven parts. The first part is the introduction of the article. The second part is the literature review about correlational studies. The third part specializes in analyzing the situations existing in professional skincare industry conference marketing and the reasons that result in them. The forth part discusses the crucial influence of customer perceived value. The fifth part is about the industry trend. The sixth part is the responds. In the last part, the summary of this research is shown, and pointing out the shortcomings of the research.