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Study On The Optimization Of The Internal Layout And The Location Of The Home Appliance Sales Companies-stores Base On Logistics

Posted on:2016-10-10Degree:MasterType:Thesis
Country:ChinaCandidate:Z C WangFull Text:PDF
GTID:2309330461454771Subject:Logistics Engineering
Abstract/Summary:PDF Full Text Request
China is a big country of production and consumption of household appliances, home appliance-stores sales enterprises occupy an important position in the market. Under normal circumstances, household appliances consumer activities usually in home appliance sales business store of traditional line trading patterns, large home appliance sales company for example, Suning, Gome. But initial store set up and operation period of e-commerce has not yet formed the scale, they were relatively independent, in the electronic commerce is popular today the two did not have very good cooperation and win-win, but is the advent of the era of e-commerce to the traditional stores has brought great impact, to continue the operation difficult in the market. The function of traditional stores under the electronic commerce environment on the one hand will cause losses to the interests of the firm, on the other hand is the social resources a waste.With the development and maturity of the development of electronic commerce in our country, the rich product line and improve the integrity of transactions, the traditional home appliance sales companies use their own advantages into the field of electronic commerce has become an important trend in sales of home appliances industry. Under the electronic commerce environment, household electrical appliance enterprises sales stores happened how evolution, the connection between the enterprise and the market stores logistics function evolution has what kind of strategic significance, has become the urgent matter of home appliance sales business development.The sales of home appliances stores business as the research object, mainly summed up in the following several aspects to do some work:1. Through the research and analysis, summed up the store function evolution rules, including:weakening sales, diversified services, the data using the deepening trend and the relationship between the evolution of the function and stores the logistics function; through the analysis on the evolution of logistics function foundation, the power, the power and the guide that substance and form of the evolution of the logistics function. Finally, combining with the store logistics function evolution on the importance of the future development of the stores were determined.2. in determining the importance of stores and logistics functions based on to discuss that to store the internal layout structure optimization of specific processes, and Suning stores Huayang Zhengxi, for example, reflects the optimization design and attached to concept design drawings.3. Analysis of household appliances sales enterprises logistics development trend, combined with the importance of store logistics function, in the original store location method based on optimized, join the evaluation elements of logistics demand, the store location principle and method is more scientific, but also to store plays an important role in enterprise logistics network...
Keywords/Search Tags:logistics function evolution, optimization of the internal layout of stores, location optimization method
PDF Full Text Request
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