Research On Planning Of Crape Myrtle Real Eatate Of Layer Of Project Marketing

In recent years, as domestic developed cities real estate market increasingly fiercecompetition, Beijing, guangzhou, shenzhen and other real estate development in theforefront of the city due to the scarcity of land resources and increase the price, largedomestic real estate developers have begun to shift to second-tier cities, and the capital cityof xi ’an such smooth movements of real estate development and large domestic developersto focus on cities.Since2003, when ZhongHai real estate enter xi ’an, xi ’an real estate market opened theprelude of xi ’an local developers compete, foreign real estate companies continue to comeinto, is the real estate market from the semi-closed to the open, from the result of relativemonopoly to free competition. Competition for real estate developers to develop projectshave accurate positioning, differentiation marketing strategy, novel packaging project. Thisarticle through to Ziwei Shangceng is layer marketing strategy analysis of the project,provide constructive opinions for the project marketing work.First, facing the internal and external environment on the real estate market forthorough analysis. Real estate is the national pillar industry, politics, economy and policy ofreal estate project will produce the influence of different level.Second, the project’s product positioning to determine whether the project will be affected bythe customer, differentiated product positioning, establish a sound market differentiation,depth of appeal product quality at the same time, establish public praise, through thestrengthening of the product shape Image.Third, through integration of the value of the brand in internal and external resources,integrate the Ziwei mature "environmental protection science and technology, humanities,education, business resources, rich value-added project. With Ziwei brand as leverageamplification, and to the market, through the brand marketing activities, marketing node,through the way of big promotion, marketing, rapidly expanding project visibility andinfluence.Fourth, formulate measures to ensure project in advance, prevention in advance mayencounter problems in the operation of the project as well as the solution to the problem,ensure project smoothly.Based on Ziwei Shangceng marketing strategy formulation, fully consider the internaland external environment will ring on the impact of project and through the differentiation of product positioning, brand marketing model to the project to conduct a comprehensivepackaging. Hope this will help with the project marketing work.