Research On Preceding Planning In Real Estate Marketing

The real estate industry increasingly hot, plays an important role in the nationaleconomy. Emerge as the times require real estate marketing in the fierce competition,gradually moving towards the competition of real estate industry centre stage,especially in the early development of the project planning attention especially. Intoday’s competitive situation, the real estate developers in the early development ofthe project planning ability has been promoted to the company’s core competitiveness,will have a direct impact on company’s profit ability and market competition ability.Overall, the development project planning is lack of scientific and effective theoryguidance, the lack of established rules to follow, so there are many problems. Butbased on the pre planning is important for the real estate industry in the marketcompetition, improve planning level be imperative. Seize the opportunity, plan earlyin the project to make breakthrough research, frontier will develop in the real estateindustry, win.Adopting the method of combining theoretical analysis and empirical analysis,flexibility in the use of marketing, real estate marketing, planning and othertheoretical results, through the use of market research, SWOT analysis, competitiveanalysis, determine the target market and other basic tools of real estate marketingresearch questions, and applied to the actual case, provide constructive suggestion andscheme for the project to obtain competitive advantage in the market.