Research In Subaru Customer Relationship Management

The modern enterprise has been gradually from the traditional product oriented and extensivemanagement mode, to take the customer as the center, service oriented, customer value, realize theprofit maximization intensive change enterprise management mode, good customer relationship isthe important development of resources of the enterprise to survive. How to realize integration ofenterprises, unified management of multi channel sales and service, you need to have the customerrelationship management, realize the technical means to improve customer satisfaction of completetheory, so as to improve customer relations and enhance the competitiveness of enterprises.Service competition among enterprises is the competition of customer resources, how to improvecustomer satisfaction and loyalty in the competition, gain more customers is the key to the problem.InHebei Subaru as a member of automobile service industry, in recent years the constant developmentand expansion of the also appeared more problems, especially in the lack of customer relationshipmanagement, serious influence in Hebei Subaru’s sustained and healthy development. In this paper,through the analysis of nearly two years in Hebei Subaru customer satisfaction ranking and theresearch on repeat customers in if they would buy the Subaru brand, subaru built on the status ofcustomer relationship management in dealer customer relationship management system, customerservice system, the CS evaluation system are evaluated, affirm its advantages, necessity andcustomer relationship management system of subaru in-depth analysis of the customer segmentation,through implementation of customer segmentation, in order to achieve the customer’s differencetreatment, subaru for the promotion and sales strategy and market segmentation suggestions;research and design optimization of customer relationship management, rich customer segmentationin automobile industry research on theory and Application of value. And through the case studymethod, literature method, and data analysis methods, the use of questions, research ideas toanalyze and solve problems, the integrated use of customer segmentation, marketing, customerrelationship management, customer Pyramid theory, try to play a good role in Hebei Subaru companythe existing CRM implementation scheme design and improve the bad situation in Hebei Subarucustomer relationship management of the company now, to a certain extent solved in Hebei Subarucompanies exist in customer relationship management unreasonable problem...