Everybody Likes To Customer Satisfaction Strategy Based On Customer Delivered Value

With the advent of customer-oriented era, customers become increasingly rational and mature. Enterprises in order to please customers and overcome the competitors, the only strategic weapon is to create and delivered to customers more value. Only by standing at the customer's perspective in mind, and fully understand their needs , they can make the products which make them feel the production is high-value and low-cost or service to meet their needs,so business can only win customer loyalty ,and generate an endless stream of profits.The innovation of this paper is that Customer Delivered value analysis from the enterprise and customer two aspects. First of all, this paper analysis the total value with which RenRenLe provides customers, such as the product value , image value, service value, personnel value .Secondly analysis the total cost of customers paying, such as monetary cost, time cost, the spirit of cost, the physical cost . And then compared RenRenLe with the world retail giants such as Wal-Mart, Carrefour, Best Buy , RenRenLe made all the existing problems; Lastly with the delivered customer value theory as a guide ,this paper provides specific measures to improve the overall customer value and lower total cost of customers.From the perspective of Customer Delivered Value for RenRenLe supermarket, drew the following conclusions: (1) Improve customer delivered value enterprises improve their competitiveness is the basis of the link. The highly competitive retail business, customer delivered value, customer satisfaction, customer loyalty, the relationship between corporate profits are closely related, if not from the enterprise customers expect, "delivered value," then there will be no customer satisfaction, customer loyalty and corporate profits.(2) Improve customer satisfaction, is to improve the customer's transfer value. Music is provided for all competitors greater than the value of the transfer in order to enhance the competitiveness of the market, thereby improving corporate profits and enhance their strength.(3) Improve customer delivered value means, first, raising the total value and the second is to reduce overall costs. All music can be based on their own, from the products, staff, image and enhance the value of services, from the time, stamina, money and spirit to reduce costs.