China Petroleum Finance Co.,Ltd Medium And Long-term Development Stategy Research

From1987the first financial company in China-dongfeng automobilefinancial company was established, it has20years of time, our country financialcompanies of enterprise groups in the large enterprise group as financial services,also with China’s large enterprise development of the group and the unceasingdevelopment, of the financial system in China has increasingly become animportant part. It based on enterprise group, service in enterprise group, to ourcountry enterprise group development and expansion of a major role. But now,along with the deepening of the reform of the our country finance, financialcompany’s own development also meet management level is not high, thebusiness innovation ability is not strong, market development ability isinsufficient, the imperfect information system construction developmentbottleneck, its problems appeared gradually. Therefore, at present, to strengthenfinancial companies of enterprise groups in our country the non-bank financialinstitution research, for our country the large enterprise development of thegroup and the deepening of the reform of the financial system has importantsignificance.In this paper has a large number of documents, based on the firstcomprehensive introduces enterprise strategy management related theory an dfinancial companies in China and in the meaning of financial companies ofenterprise groups business characteristics; Secondly, in China PetroleumFinance Co., LTD the basic situation of the current situation and development onthe basis of the existing, respectively from the company strengths, weaknesses,opportunities and challenges four aspects to China Petroleum Finance Co., LTDfor the development of SWOT analysis; China Petroleum Finance Co., LTDmedium and long-term development strategy targets for is the focus of thesection, this paper, from China Petroleum Finance Co., LTD of the actualconditions, from the qualitative and quantitative two perspective, a s uitable forChina Petroleum Finance Co., LTD of the medium and long term developmentstrategy, and separately from the settlement business, credit business, securitiesbusiness, international business and RMB funds such as business operation positions the five major areas of the Angle of the company for the developmentof specific strategic goals and measures, this also is this paper the innovationpoints place; Finally, the paper group company policy support and strengthen theservice innovation, strengthen the construction of the informatization sevenaspects and puts forward China Petroleum Finance Co., LTD medium andlong-term development strategy of security measures.