Research On Improving Brand Marketing For Four Seasons Of Harbin Linen Real Estate Co., Ltd.

During20years’ development，the real estate of our country has occupied aspace for one person during the fierce market competition. Because of thedeveloping speed makes the real estate developers by changing marketing meansto improve their own competitiveness. The means to improve profit margins fromthe beginning of quality competition, price competition to brand competition;from single price marketing, personnel sales promotion and other traditionalways to brand marketing integrated marketing.Four seasons upper East as the first series of projects created by HarbinLinen Real Estate has become one of the best reputation projects in HRB relyingon its excellent products, professional services and advanced brand operationconcept. Although the four seasons approvals on the brand by Harbin citizens,the project in marketing and branding still exist many shortcomings andmistakes.In this paper, combined with the real estate market and the real estatecommodity particularity, uses the related theory knowledge, in order to Flax inHarbin real estate marketing center four East as the research object, on the eastside of brand marketing are analyzed.The paper first introduced the real estate brand marketing theory, through tothe domestic and foreign research on brand marketing present situation research,analysis the nature and factors of brand marketing. After a period according tothe four seasons on the implementation of brand marketing present situation andthe existence question, the four seasons here and there on the brand marketingstrategies are analyzed, pointing out that in the operation of the existingshortcomings and deficiencies and the reasons. Four Seasons Project in which thewhole environment has been analyzed and summed up advantage, inferiorposition, threats and opportunities for the four seasons in the competition market.Finally the paper puts forward the four seasons East brand marketing strategiesand measures of improvement. Hope for the other Real Estate Company’s brandmarketing has certain reference significance.