Application Of Big Data In Customer Service Of Real Estate Company

With the rapid economic growth and fast development of the pace ofurbanization, the marketization of China’s real estate industry has experience10years of high-speed development since1998and the whole real estate market hasentered into the acceleration phase and it has evolved from chaos to maturitygradually, and the enterprise management of real estate has changed from theextensive to the fine by degrees as well; during only a short decade from theinformatization enlightment in the1990s to the era of information explosion today, theinformatization of China’s real estate has entered into heyday, emerging with manybenchmarking enterprises such as Zhaoshang, Baoli, Wanke, Jindi, Longhu andWanda in this field, and the overall scale and effect of real estate have improvedrapidly.With the rapid development of information technology and the utilization in thefield, it is required to deepen the convenience brought by application informatizationmanagement, carry out further date utilization and excavation and optimizedecision-making process to replace the current extensive management, so as toimprove the enterprise management and economic benefit.It is trying in the paper to take the improvement of information technology ofreal estate enterprises and application of big data as the starting point. For real estatedevelopment and property service businesses throughout the whole process of realestate development chain, the introduction of most leading edge informationtechnology in the present age, establishment of the medium of digital community torealize the new operating management of the enterprise and improvement of overallbusiness processes of the enterprise by means of network technology platform can notonly help to find new economic growth point for real estate development enterprisesand property service enterprises and improve the operational efficiency of theenterprise, but also improve the service and technology content of the company. Theapplication of big data can be used by the real estate development enterprises torealize the successful transformation from the traditional real estate development enterprise to the new provider of comprehensive real estate services and modernhigh-tech enterprises.