Research On The Establishment And Implementation Of Customerrelationship Management System For Large Steel Enterprises

Core enterprise mechanism to customers as the center, is to meet the needs ofcustomers, to grasp the trend of the development of the market, to create greater valuefor customers and enterprises, as the basic orientation of enterprise managementoperation.The customer groups of China’s large-scale steel-maker are characterized with arelatively small quantity, a high rate of repetitive procurements and stable demands.Generally speaking, with relation type customers in larger quantities, the establishing ofCRM system is conducive to fully utilizing the local advantage and mining the mostvaluable customers, with whom the enterprises will establish the strategic cooperationpartnership so as sharpen the corporate competitiveness. Therefore, it is not onlybeneficial to but also necessary for the enterprises to learn, research, develop andimplement the CRM system.In order to establish CRM system in large-scale steel-maker, senior leaders mustattach great importance to it. The CRM system must be developed and implemented in arational and orderly way and with a uniform plan, on the basis of reengineering of thebusiness flow with the customers as core and enhancing the corporateinformationization.The CRM system in large-scale steel-maker will place stress on the customermanagement, sale opportunity management, customer service and call center. In themeantime, attention will be paid to the application of Internet technology and theuniform and integrity of the database. The market will be linked up with the field andquick communication and feedback will be achieved, so as finally to win the customersatisfaction and faithfulness.