| In recent years, China’s automobile industry grows very fast and rapidly, private carsgradually increased, more and more car owners focus on personalized car modification.Car modification is becoming a new car culture, it has so much potential for the hugebusiness opportunities, and it has attracted widespread attention among the industry.Based on the modified car market perspective, this article where the authorCompanies-Wuhan Yuanhe Automobile Co., Ltd. for the study, the use of relevanteconomic theory to analyze the market for car modification. Firstly, the problem thiscompany has among Land Rover and Jaguar in terms of modified car parts sales ofspecific products and markets are facing angles, the basic market conditions analyzed.Secondly, on this basis, the potential sales for the research company, to explorepotential markets, arrange a good product at a reasonable allocation between regions, aswell as regional market share of business goods, paper uses the relevant economictheory, and the car park is limited to Wuhan the company’s market demand, marketcompetition and market issues in detail. Thirdly, based on the definition of marketsegmentation criteria proposed should be noted that the issue of market segmentation;From maintain contact with customers, delivery and quality of the three bagsperspectives presented should customers improve the quality of service; from businessdecisions, retail site selection and sales personnel point of view, put forward concreteproposals of market development. Finally, according to the conclusions of theoreticalanalysis and from the company’s business model and operational perspectives, this paperpresents specific recommendations. I hope that this study can be more accurate andcomprehensive analysis of market trends and development trend of China’s Land Roverand Jaguar car modification market, so as to enhance Automobile Co., Ltd., Wuhangarden and market competitiveness. |
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