| Jidong International Trade Co., Ltd. formally started business in April,2013. Thecompany manages coal, iron ore, cement, stee（lmental）and so on. In recent years, affectedby the financial crisis, the world’s major economies are subject to different degrees oftrauma. The profit of international trade is meager. Traders are struggling.In order to expand the business scale and improve economic efficiency, JidongInternational Trade Co., Ltd. needs urgently to develop appropriate competitive strategies,according to be actual situation of internal resources and external environment.Firstly，it mainly introduces the research background and significance, and analysis ofthe strategic management theory research status at home and abroad, briefly explains theframework and structure of this paper. Secondly, through the comprehensive analysis ofthe current microenvironment、industry environment and competitive environment, by themethod of PEST and five forces model, it summarize the external environment factorsaffecting the development of the company. Then it refers to analyze the company’sinternal environment from resource competences and business situation, points out itsadvantages and disadvantages, in order to provide reference for the next chapter. Then ituses SWOT analysis tool, combining with company’s development opportunity andchallenge to analyze the main factors influenced by the internal and external environment.Make strategic choice from three levels of overall strategy, competitive strategy andfunction strategy. At last, it explains the implementation strategy from the aspects oforganization structure、human resource、enterprise culture etc, and establish the dynamicmechanism to ensure its run smoothly. |
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